Store Overview

Real-time e-commerce performance metrics

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Active Users

Real-time Activity

2,150

Users online now

1.2K
12PM
1.4K
1PM
1.7K
2PM
1.9K
3PM
2.1K
Now

Revenue Analytics

By Channel

$100K
+8.2%this month
Online Store$45,000
45%
Marketplace$30,000
30%
Mobile App$15,000
15%
Wholesale$10,000
10%

Sales Funnel

Conversion Flow

Visitors
10,000(100%)
50.0% →
Product Views
5,000(50%)
40.0% →
Add to Cart
2,000(20%)
40.0% →
Checkout
800(8%)
75.0% →
Purchase
600(6%)
Overall Conversion6.0%

Order Volume

Daily Orders

2290
+12%

Orders this week

Mon
Tue
Wed
Thu
Fri
412
Sat
Sun

Conversion Rate

All traffic sources

2.54%

+0.2% vs last month

Average Order Value

Last 30 days

$45.67

5.2% vs last month

Bounce Rate

vs. previous 30 days

33.5%

-2.1% improvement

Inventory Turnover

Stock Rotation

7.9x
+15%

Average turnover rate

Electronics
8.5x/ 10x
85%
Accessories
12.3x/ 10x
?
Apparel
6.2x/ 8x
78%
Home Goods
4.8x/ 6x
80%

Top Products

Best Sellers

1
Wireless Headphones
+15%
342 units sold$25,650
2
Smart Watch Pro
+22%
298 units sold$44,700
3
Laptop Stand
+8%
256 units sold$12,800

Sales by Region

Geographic Distribution

$100K
North America
+12%$45,000
45%
Europe
+8%$30,000
30%
Asia Pacific
+18%$20,000
20%
Other
+5%$5,000
5%

Customer Acquisition Cost

Average per new customer

$22.50

-12% improvement this quarter

Traffic Sources

Visitor Attribution

30K

Total visitors

Organic Search
12.5K42%
Direct
7.8K26%
Social Media
5.2K17%
Paid Ads
4.5K15%

Social Media Traffic

Social Referrals

42.2K
+24%

Total social visitors

Instagram
3.6% CVR12.5K
30%
Facebook
3.6% CVR8.9K
21%
Twitter
3.2% CVR5.6K
13%
TikTok
3.4% CVR15.2K
36%

Session Duration

Engagement Time

4:51
+18%

Average session time

New Visitors2:15
EngagementLOW
Returning4:32
EngagementMEDIUM
Loyal Customers7:48
EngagementHIGH

Review Ratings

Customer Feedback

4.4

2,010 reviews

5
1250
4
480
3
180
2
60
1
40

Customer Lifetime Value

Predicted total revenue

$1,234

+15% this year

Cart Abandonment

Last 24 hours

68.7%

-1.5% from yesterday

Product Performance

Metrics Dashboard

Total Sales
$45.2K
+12.5%
Units Sold
1,234
+8.3%
Avg Rating
4.8
+0.2
Return Rate
2.1%
-0.5%

Return Processing

Returns Workflow

329
-8%

Active returns

Pending<24h
45
Inspecting1-2d
28
Refunding2-3d
67
Completed<3d
189

Discount Impact

Performance Analysis

10% OFF
245 orders
$18,375
Margin:
72%
20% OFF
189 orders
$22,680
Margin:
65%
BOGO
156 orders
$15,600
Margin:
58%
Total Discount Revenue$56,655

Revenue Forecast

Next 3 Months

Projected (May)
$102K
Growth Rate
+15.9%
$85K
Jan
$92K
Feb
$88K
Mar
$98K
Apr
$102K
May
Actual
Forecast
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